Implementing Apple Pay is a simple task. However, measuring the adoption of Apple Pay—that’s where most businesses are failing. While Apple Pay appears to be another payment option for customers, the reality behind this payment option is that merchants need to ask themselves, “Is Apple Pay really contributing to the...
Comparing Flat-Rate vs. Interchange-Plus Pricing for Apple Pay Transactions
As mobile payments become more popular, Apple Pay has attracted users by offering fast, convenient and secure transactions. For merchants, though, taking Apple Pay raises a key question: what’s the best pricing model for processing Apple Pay transactions? Flat and interchange plus are two of the most popular structures available...